Do Facebook ads work for offline businesses?

Hello

Offline businesses include insurance, real estate, health, coaching and fitness, insurance, and whatever else. Do Facebook ads work for these things?

Is your audience watching Facebook, browsing Instagram, watching videos on YouTube, or scrolling LinkedIn?

If yes, all you need to do is show your ads to them, that’s it.

Advertising is nothing but reaching more and more people and telling them that yes, I can help you.

Previously, we used to distribute pamphlets, give ads in newspapers, cinema halls, radios, etc.

Now, we need to choose online platforms like Facebook Ads, YouTube Ads, LinkedIn Ads, Google Ads, etc.

For example, if you are a health insurance provider, your entire job is to raise your hand and say, “If you need health insurance, I can help you.”

You need to inform more and more people that you are a health insurance provider, that’s it.

Let them decide if they want to buy or not.

That is the job of sales.

Marketing, advertising, and sales—these three are completely different things.

So our job as advertisers is to promote our services so that it gets more visibility.

“Jo dikhta hai woh bikta hai,
jo zyada dikhta hai, woh zyada bikta hai,”​
said by someone.

Isn’t this a fact?

That is what advertising does.

It just amplifies your message and gets more attention.

So, just like you do with traditional forms of advertisement, now we’re showing our presence online.

All we need to say is we are there.

Now you ask which platform.

See, you should be on the platform where your audience is.

For example, if your audience is browsing Instagram, then you should be on Instagram for sure.

If you think they are more likely to be present on LinkedIn, show your ads on LinkedIn.

Now, what kind of ads should you create?

There are a few options.

One is generating leads, another is asking people to message you on WhatsApp, third is asking people to call you, and fourth is selling some low-cost trials they can book online directly.

These are just a few of the things that can be done.

Ads work.

You can start getting leads at 10 rupees per lead.

If you can generate leads for 5 rupees or 10 rupees, that is a great thing, don’t you think?

Forget about webinars, workshops, VSLs, and all the technical funnels.

Just go to Facebook Ad Manager, define your audience, create a poster for them, create an offer, set up your targeting, and switch on your ads.

The entire process would take less than 1 hour to begin with.

Start spending money.

So if you can get leads for 10 rupees per lead, just take a phone and start calling them, and close the deal.

Don’t wait for complex funnels.

All you need for success is Facebook ads.

Facebook ads are very, very simple to begin with; it is a blessing for all of the business owners.

And by the way, when you are starting Facebook ads, your ads would go out on Instagram too.

For example, checkout the ads we launched for a T-shirt printing business few days ago.

• Average lead cost: ₹6.41
• Daily inquiries: 20-30 from local business owners

Check out the screenshot below for the results: